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Morris Guitar Serial Numbers9/17/2023 Mismanagement and, especially, the inability to market their initial superb-quality guitars soon had Lotus' owners scrambling for cheaper labor, ending in India with poor quality and eventually no takers for their product, as Chinese and Indonesian guitar producers stepped up with instruments of comparable quality at similar prices.įor a general description of the popular music market that gave rise to the host of brand names borne by good-quality Japanese music gear, see the Wikipedia article on Memphis Guitars. Ĭonstruction of Lotus-branded guitars started with the elite league of Japanese craftsmen and initially made excellent Morris-branded guitars but trying to keep up with heavyweight makers such as Matsumoku and Fuji-Gen Gakki, or Hoshino was difficult. Lotus is a brand name put on the headstocks of a line of good-quality electric guitars made by at least one Japanese. The quality of the instruments was very good for the price (usually around US$400–$900). Lotus guitars were usually copies of better-known, up-market brand-name guitars, such as the Gibson Les Paul and the Fender Stratocaster. Lotus was a house brand of certain guitars made in various Asian factories from the late 1970s until the late 1990s.
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